do. feel. think.
feel. do. think.
We have compiled a compendium of abstracts to what we believe are
the most relevant and important published studies that have explored
the complex relationship between emotions and cognitions. The
underlying theme of these articles is that emotions are part
of our rational thought processes and not separate from it. Our
thoughts influence our emotions and emotions in turn influence what
we perceive and how we perceive it. Additionally, emotions determine
what we remember, how intensely we remember it, the peripheral
details that we notice and whether we decide to act on the
information gathered from the stimuli... or whether we act without
A compendium of abstracts that
we believe are the most relevant and important published studies
to have explored the complex relationship between emotions
These issues are in copy testing because they lie at the heart of the science that supports advertising and measuring its effectiveness. We hope the abstracts will give you a good sense of the content of the articles so you can decide if you would like to review an article in full. We hope, too, that our assemblage of the abstracts will lead to better understanding of what copy testing is about and, in turn, to continuous improvement in the practice of copy research and the role of advertising in our lives.