think. feel. do.
do. feel. think.
feel. do. think.

Articles

Research

Emotions influence everything: what we notice, what we attend to, process, remember, recall, opine, plan and do. While every emotional stimulus is capable of being noticed and attended to, there are conflicting findings regarding the extent to which they are cognitively processed, stored and retrieved. There is also little understanding about how these two systems work with each other to influence what we do.

We have compiled a compendium of abstracts to what we believe are the most relevant and important published studies that have explored the complex relationship between emotions and cognitions. The underlying theme of these articles is that emotions are part of our rational thought processes and not separate from it. Our thoughts influence our emotions and emotions in turn influence what we perceive and how we perceive it. Additionally, emotions determine what we remember, how intensely we remember it, the peripheral details that we notice and whether we decide to act on the information gathered from the stimuli... or whether we act without deciding.

  
Abstracts

A compendium of abstracts that
we believe are the most relevant and important published studies
to have explored the complex relationship between emotions
and cognitions.

  

These issues are in copy testing because they lie at the heart of the science that supports advertising and measuring its effectiveness. We hope the abstracts will give you a good sense of the content of the articles so you can decide if you would like to review an article in full. We hope, too, that our assemblage of the abstracts will lead to better understanding of what copy testing is about and, in turn, to continuous improvement in the practice of copy research and the role of advertising in our lives.

Abstracts

Before 2000   |   2000-2005   |   2006-Present