think. feel. do.
do. feel. think.
feel. do. think.

History

Conclusion

Advertising Research has a long, fascinating, and sometimes contentious history. It has drawn on research from a wide variety of disciplines including psychology, physiology, sociology, linguistics, and statistics. It has benefited from the wisdom and experiences of many practitioners on the academic, advertiser, agency and supplier side. Trying to predict the human mind is still a largely unknown adventure. However, advancing tools and an increased understanding of those tools are improving our ability to distinguish between substandard, standard, and excellent creative content.

While it is entirely appropriate to sum up the evolution in terms of Virginia Slims unforgettable slogan, "You've come a long way baby," perhaps the new media opportunities, the new, easier, and cheaper ways to purchase goods and services, the new communication techniques such as harnessing word-of-mouth, etc, makes the observation of the Jazz Singer some 80 years ago more pertinent when he said "You ain't seen nothin' yet."

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