think. feel. do.
do. feel. think.
feel. do. think.

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Home
Welcome to a comprehensive overview of the theoretical underpinnings of Copy Testing Research.

Articles
A compendium of abstracts of relevant and important studies that have explored the complex relationship between emotions and cognitions

Before 2000
2000 - 2005
2006 - Present

History
A Brief History of Copy Testing

1920s
1930s
1940s
1950s
1960s
1970s
1980s
1990s - Present
Schools of Advertising Research: Recognition, Recall, Persuasion, Liking
Physiological Measures
Qualitative Techniques
Conclusion 

Contact
Email and additional website information